· AI Search
What generative engine optimisation means
GEO is partly a rebrand of things you should already be doing, and partly genuinely new. Here is how to tell the two apart.
Read the articleNotes on building things that get found
Writing about website performance, technical SEO, AI search and the practical side of running a business online. Written to be useful rather than to hit a word count.
· Performance
Why your website speed is costing you customers
Page speed is a ranking factor and a conversion factor at the same time. What actually makes a site slow, and what to do about it.
Read the articleTell me what you are trying to sell
Thirty minutes, no pitch deck. You describe the business, I tell you what I would build, roughly what it costs, and whether it is worth doing at all.