Your business moved on. Let the website catch up.
Dated design, awkward on phones, enquiries slipping away? The first job is working out what is worth keeping and what has to change. The scope is set by your goals and the state of the existing site, not by a fixed package.
A free 30-minute first call. The address of the site and what you want it to do is enough to start.
Where does the visitor get stuck?
A better-looking site only helps if it is also easier to use and clearer about why someone should choose you.
01
Hard to use on a phone
Small text, elements that overlap, buttons that are awkward to hit, or a menu that misbehaves.
02
The offer is not clear
A visitor reads for too long before working out what you do and who it is for.
03
Getting in touch is difficult
A phone number buried three clicks deep, a long form, or no obvious next step at all.
04
Editing and development are laborious
Adding one service, one page or one feature takes a disproportionate amount of work.
How much change is actually needed?
As much as the job justifies, and no more.
01
Targeted fixes
The site works, but a few points are awkward.
Mobile menu, forms, readability, slow images, or one important page put right.
The working foundation stays; the specific obstacles get fixed.
02
Content and visual refresh
The business has outgrown what its website says about it.
A new service structure, a clearer offer, an updated look and an easier route to contact.
Structure and appearance are brought back in line with the current goals.
03
Rebuild, with a planned migration
The existing system is blocking the work you need to do next.
A technical base that is hard to maintain, new functionality, or a justified platform change.
A new foundation is built, and the move of content, URLs and tracking is planned separately.
The first call narrows this down. If a detailed technical survey is needed before the decision can be made, its scope and cost are agreed in advance.
The good parts are kept. The move is planned.
A redesign is not a fresh start that throws away whatever already earns its place.
Content and addresses
The pages, text and URLs worth keeping are listed first. Anything whose address changes gets a redirect plan, so existing links and rankings are not dropped on launch day.
Search presence
Before launch the important pages are checked for reachability, metadata, indexability and sitemap coverage.
Forms and measurement
The whole contact path is tested end to end. Whether existing tracking moves across or new tracking is set up is specified in the quote.
Access and handover
Domain, hosting and the access required are clarified up front. At handover you get a walkthrough of what changed and of the editing you agreed to.
How a redesign runs.
01
Understand the goal
What works, what is getting in the visitor's way, and what you expect the change to achieve.
02
Define the work
The necessary jobs are selected. The quote fixes the scope, the price and the schedule.
03
Build and review
You see the planned changes. For a larger rebuild the work happens in a separate test environment.
04
Check and hand over
Tested on phone and desktop, the migration verified, then handed over with the agreed access.
Before a redesign, people usually ask
Do you only redesign sites you built yourself?
No. Most redesign work is on sites someone else built. What matters is what the site runs on and what state it is in — both get looked at before any quote.
Do we definitely need a new site, or a different platform?
Often not. On plenty of sites a targeted fix or a content and visual refresh solves the actual problem. A rebuild gets proposed when the existing technical base is genuinely blocking what you need next, not as a default answer.
What does a redesign cost?
It depends on the state of the existing site, so it is quoted once that has been looked at rather than read off a price list. The module prices and the calculator show what individual additions cost.
Could we lose our Google rankings?
That is the risk a redesign has to be planned around. URLs that stay keep their addresses, changed ones get redirects, and metadata, indexability and the sitemap are checked as part of launch.
Does the old site keep working while this happens?
Yes. The current site stays live while the new version is built, and for a larger rebuild the work happens in a separate environment until you have approved it.
What do you need for the first call?
The address of the site and what you want it to do. Access is only needed once there is something agreed to work on.
Tell me what you are trying to sell
Thirty minutes, no pitch deck. You describe the business, I tell you what I would build, roughly what it costs, and whether it is worth doing at all.